Front
The front of this leaflet is very effective as it is very simple but still effectively portrays a message. This is that inside the leaflet the reader will find information about “What’s On,” in the BFI IMAX in October. There is an effective use of colour as the leaflet has a dark theme with only splutters of light reflecting the light off of what could be a blue sun or the Moon off of the splashes of rain. These splashes of rain show that the image on the front of the cover is of a snapshot/ frame in time. This gives the effect of solemnity in the middle of an action scene like in films where something very dramatic or crucial is happening and in order to make this significance be expressed more clearly and effectively the part is slowed down and calm music is playing at the same time. This together with the solemn look on the Owl’s face and the blurry moon effectively conveys intense emotion. This is amplified by the dark background, which causes a large amount of contrast making the main image seem more important. The varying shades of blue covey a sort of mellow sadness which makes a change from the usual image or connotation of an action film which may cause people to think that this film has some sort of deeper meaning than other action films.
There is an effective use of simple typography as there are no modifications made to the text apart from changing the size or the colour. This creates a sense of simplicity and also that the inside of the leaflet will be simple to read which attracts people because it doesn’t hard work to read and understand. Also in this situation the size of the text is symbolic of the importance of it on the front of the leaflet. In this way the title is portrayed as being the most important as it is the biggest and then following it in terms of importance are the words “October,” and “The Biggest Screen in Britain.” October is the least important as it is the same colour and smaller than the title but the words “The biggest screen in Britain,” are quite important as they are not the same colour as the rest of the typography. The yellow/ orange colour is significant as it stands out from everything else because everything else has a white- blue- black colour scheme. Also in the top right corner there are the BFI and IMAX logos in show the reader what organisations are talked about in the leaflet but also to slightly balance out the focus on the front cover as the focus would mainly be on the bottom section as it is where the main image and the typography is.
Back
The back of the leaflet does it’s job very well as it gives lots of information but at the same time it looks very professional and organized. There is a lot of typography however it is arranged in such a way that the reader will not get board reading it. There are two main images; one is one of the top views of the IMAX and the other is of a map of the Southbank. The top view of the IMAX is interesting because you cannot see the whole IMAX and also the photo has not been taken from an interesting angle. This is strange because all of the images of the IMAX which I have seen online are taken at a more interesting angle however, saying this the simplicity of the shot is very unique which make it different and also it fits in the small space where it is at the bottom of the back cover. The typography on the left is the prices for different packages or services, which the IMAX provides e.g. the price of a child ticket, the price of an all-nighter film marathon or the price of an adult ticket at peak time. The titles and sub-titles are all in the yellowy orange colour, which is the same as the front cover for continuity but also to make it stand out from the black background more.
The middle section of the leaflet looks very professional especially because of the image on the left side. Another thing, which gives the leaflet the very professional feel, is the simplicity. The layout is simple with the main image on the left side covering the whole of the left page and also all of the right but it is covered by the text and reviews of the four different films. The text box is a simple rectangle with a smoothed off corner in order to give an edited feel. The text box is also partially transparent in order to faintly show the rest of the image of the two owls. On the right side of the text box are images of the shots from 4 different films, which are Avatar, The Wildest Dream, Despicable Me and Harry Potter and the Deathly Hallows. These help the reader to visualise the kind of films, which are shown in the Southbank. These are all films, which are in different genres, which show the reader that there are films from all different genres, which are shown in the Southbank. They have also been edited in the same way as the text box which they are in, in order to give a sense of continuity. The information next to each image is information about the film, which is shown, on the left such as a review and also when the film will be shown in the IMAX. The image on the left is effective because it is the same kind of yellowy orange as the front cover therefore there is continuity and also it is like gold which could represent how good and precious the IMAX is but then on the front and the back the colour scheme is black and dark blue meaning that inside the IMAX there is joy and happiness but outside there is more sadness and darkness. The owl’s faces are solemn and slightly sad showing that the film is likely to have an in depth story line which is very different to many action films. At the top on the left side there is also the date of when the films will start being shown which is useful because the reader knows straight away the date of when the films will start being shown. As well as the reviews of the films on the right there is also a review of the film, which is pictured on the left and on the front cover in the same sort of text box as on the right.
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